Privacy Policy
Last Updated: February 27, 2025
Introduction
At Lyquid Finance, we are dedicated to providing businesses with financial insight and peace of mind through our comprehensive financial management platform. We understand the importance of your privacy and are committed to protecting your personal information. This Privacy Policy outline shows Lyquid Finance collects, uses, discloses, and safeguards your personal information, as well as your rights regarding your information. By using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. This Privacy Policy was last updated and is effective on February 28, 2025. Lyquid Finance reserves the right to modify this Privacy Policy at any time, in our sole discretion. We may notify you of such modifications by email or by posting the updated Privacy Policy on our website. Unless otherwise stated, any modifications will be effective immediately upon posting. By continuing to use our Services, you agree to the updated Privacy Policy. If you do not agree with the changes, you must immediately stop using our Services and close your account within 30 days of the change.
Our Services
Lyquid Finance offers cloud-based financial management services, including bookkeeping, financial data storage, reporting, and financial analysis, through our online platform, client portal, and real-time dashboard. This Privacy Policy applies to our Services and all other interactions you may have with Lyquid Finance, including visiting our website, contacting customer service, or communicating with us through any channel.Our Services are intended for businesses, charitable organizations, and not-for-profit organizations and are not intended for individual consumer use or use by anyone under the age of 18. If we learn that we have collected personal information from a child under 18 or an individual consumer, we will take steps to delete the information as soon as reasonably possible.Our Services may contain links to third-party websites or services. Any processing of your information by these third parties is governed by their own privacy policies. We recommend reviewing their policies, as Lyquid Finance is not responsible for the privacy practices of third-party services.
What Information We Collect
3.1. Information You Provide Directly
When you sign up for our Services, communicate with us, or use our platform, we collect information you provide directly, including:Full name, company name, business address, email address, and phone numberJob title and role within your organizationFinancial documents, records, receipts, invoices, and contracts you upload to our platformPayment and billing information, including credit card or bank account details processed through our secure payment processorCommunications you send to us, including messages through our client portal, emails, and support requestsResponses to surveys, feedback forms, or questionnairesAny other information you choose to provide to us
3.2. Information We Collect Through Your Use of Our ServicesWhen you use our Services, we automatically collect certain information, including:Device information such as device type, operating system, and browser typeIP address, geographic location (at the city or region level), and internet service providerPages visited, features used, click behavior, session duration, and interaction patterns within our platformDate and time of access, referring and exit URLs, and search queriesClient portal and dashboard usage data3.3. Financial InformationWhen you connect your bank accounts, merchant processors, payroll providers, or other financial tools to our platform, we receive:Bank institution name and identificationAccount balances and transaction detailsPayment and deposit historyPayroll and vendor payment recordsWe use this information to provide real-time financial activity monitoring, bookkeeping, reconciliation, reporting, and financial analysis as part of our Services.
3.4. Information From Third PartiesWe may receive information about you from third-party partners, service providers, and publicly available sources, including:Identity verification and fraud prevention servicesAccounting and financial software platforms you connect to our ServicesMarketing and analytics partnersPublicly available business registration and licensing information
3.5. Information of Others You ProvideWhen using our Services, you may provide us with personal information of others, such as employees, clients, vendors, or subcontractors. In these cases, we act as a service provider and process the information as directed by you. You are responsible for ensuring you have obtained all necessary consents and that your instructions to us comply with applicable data protection laws.
3.6. Customer Support InformationWhen you contact our support team, we may collect and retain records of your communications, including call recordings, chat transcripts, and email correspondence, to provide support, resolve issues, and improve our Services.
How We Use Your Information
We use the personal information we collect for the following purposes:
To Provide and Maintain Our Services: Setting up and managing your account, delivering bookkeeping, reporting, and financial analysis services, processing payments, and providing access to your client portal and dashboard.
To Communicate With You: Sending service-related notifications, responding to your inquiries and support requests, providing updates about your account, and delivering information about changes to our Services or policies.
To Improve Our Services: Analyzing usage patterns to improve our platform functionality, identifying and resolving technical issues, developing new features and services, and conducting internal research and analytics.
To Protect Our Services and Users: Verifying your identity, detecting and preventing fraud, enforcing our Terms and Conditions, protecting the security and integrity of our platform, and complying with legal obligations.
To Provide AI-Assisted Analysis: Our Services use artificial intelligence and machine learning tools to organize, analyze, and process financial data as part of delivering bookkeeping, reporting, and financial analysis. Human oversight is integrated into all AI-assisted processes. Data processed through AI tools is anonymized or truncated to the minimum extent necessary to perform the relevant function. AI tools operate in secure environments and your data is not shared externally through AI processing unless required by law or explicitly authorized by you.
For Marketing Purposes: With your consent or as otherwise permitted by law, we may use your contact information to send you information about our Services, promotions, and industry insights. You can opt out of marketing communications at any time by following the unsubscribe instructions in any marketing email or by contacting us at privacy@lyquidfinance.com.
For Aggregated and Anonymized Insights: We may use your data in aggregated and anonymized formats where no specific client or personal information is identifiable, for generating industry benchmarks, financial insights, and comparisons. You may withdraw consent for this use by providing written notice to privacy@lyquidfinance.com.
When and Why We Share Your Information With Others
We restrict access to your personal information to authorized employees and contractors who need it to perform their job functions. We do not sell your personal information.We may share your personal information in the following circumstances:
Service Providers: We share information with third-party service providers, partners, contractors, and vendors who assist us in delivering our Services, including cloud hosting, data storage, payment processing, analytics, communication tools, customer support, and professional services. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
Financial Software Integrations: When you connect third-party financial tools such as QuickBooks, Stripe, or other accounting and banking platforms, we share and receive data as necessary to provide our Services.
Legal Compliance and Protection: We may disclose your information to law enforcement, government agencies, regulators, or professional advisors when required by law, legal process, or government request, or when we believe disclosure is necessary to protect the rights, property, or safety of Lyquid Finance, our clients, or others.
Business Transfers: In the event of a merger, acquisition, sale of assets, bankruptcy, or other business transition, your information may be transferred to the successor entity. We will notify you of any such transfer and any changes to the applicable privacy policy.
With Your Consent: We may share your information for any other purpose with your explicit consent.We do not share your personal information with third parties for their own direct marketing purposes without your explicit consent.
Cookies and Tracking Technologies
6.1. What We UseWe use cookies, web beacons, pixels, and similar tracking technologies on our website and within our Services to collect information about your browsing behavior and preferences. These technologies help us operate our platform, analyze usage, personalize your experience, and improve our Services.
6.2. Types of Cookies We Use
Essential Cookies: Required for the basic functionality of our website and Services, including authentication, security, and session management. These cannot be disabled.
Analytics Cookies: Help us understand how visitors interact with our website and Services so we can improve functionality and user experience.
Preference Cookies: Remember your settings and preferences to provide a more personalized experience.
Marketing Cookies: Used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns.
6.3. Your Cookie ChoicesMost web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain cookies, or notify you when a cookie is set. Please note that disabling cookies may affect the functionality of our Services. You can also opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.
6.4. Do Not Track SignalsOur website does not currently respond to "Do Not Track" browser signals. However, you can manage your privacy preferences through the cookie controls described above and through the opt-out mechanisms provided in this Privacy Policy.
Where Your Data Resides
Lyquid Finance is headquartered in the United States. Our Services are hosted and data is stored on servers located within the United States. If you access our Services from outside the United States, you understand and consent to the transfer, storage, and processing of your personal information in the United States, where data protection laws may differ from those in your jurisdiction. For clients located in the European Union, the United Kingdom, or other jurisdictions with data transfer restrictions, Lyquid Finance will handle data transfers in compliance with applicable data protection laws, including the use of appropriate transfer mechanisms such as Standard Contractual Clauses where required.
Data Retention
We retain your personal information for as long as necessary to provide our Services, fulfill the purposes described in this Privacy Policy, and comply with our legal obligations. Specific retention periods include:
Active Accounts: We retain your data for the duration of your active subscription.
After Termination: Following account cancellation or termination, we retain your data for thirty (30) days to allow you to request an export of your information. After this period, we may delete or anonymize your data, except as described below.
Legal and Compliance Retention: We may retain certain information for longer periods as required by applicable tax, accounting, legal, and regulatory obligations, or as necessary to resolve disputes, enforce our agreements, or protect our legal rights. Financial records may be retained for up to seven (7) years in accordance with applicable tax and accounting regulations.
Aggregated and Anonymized Data: Data that has been aggregated and anonymized so that it can no longer identify you may be retained indefinitely for analytics and benchmarking purposes.
Your Privacy Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information. We are committed to honoring your rights and will respond to verified requests in accordance with applicable law.
10.1. Rights Available to All ClientsAll clients may:
Access and review the personal information we hold about you
Request correction of inaccurate or incomplete personal information
Request deletion of your personal information, subject to legal retention requirements
Request a copy of your personal information in a portable, commonly used format
Opt out of marketing communications at any time
Withdraw consent for aggregated data usage for benchmarking
10.2. California Residents (CCPA/CPRA)If you are a California resident, you have the following additional rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act:The right to know what personal information we collect, use, disclose, and sellThe right to delete your personal information, subject to certain exceptionsThe right to opt out of the sale or sharing of your personal information (Lyquid Finance does not sell personal information)The right to correct inaccurate personal informationThe right to limit the use and disclosure of sensitive personal informationThe right to not be discriminated against for exercising your privacy rightsTo exercise your rights, contact us at privacy@lyquidfinance.com. We will verify your identity before processing your request and will respond within forty-five (45) days as required by law.In the preceding twelve (12) months, we have collected the categories of personal information described in Section 3 of this Privacy Policy. We do not sell personal information as defined by the CCPA/CPRA.
10.3. European Union and United Kingdom Residents (GDPR/UK GDPR)If you are located in the European Union or United Kingdom, you have additional rights under the General Data Protection Regulation and UK GDPR, including:The right to access your personal dataThe right to rectification of inaccurate personal dataThe right to erasure of your personal dataThe right to restrict processing of your personal dataThe right to data portabilityThe right to object to processing of your personal dataThe right to withdraw consent at any time where processing is based on consentThe right to lodge a complaint with your local data protection authorityThe legal bases for our processing of your personal data include performance of a contract, compliance with legal obligations, our legitimate business interests, and your consent where applicable.To exercise your rights, contact us at privacy@lyquidfinance.com. We will respond within thirty (30) days as required by law.
10.4. Other JurisdictionsIf you are located in a jurisdiction with data protection laws that provide you with additional privacy rights, we will comply with those laws as applicable. Contact us at privacy@lyquidfinance.com to exercise any rights available to you under your local laws.
Children's Privacy
Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete such information as soon as reasonably possible. If you believe we have collected personal information from a child under 18, please contact us immediately at privacy@lyquidfinance.com.
Third-Party Links and Services
Our Services may contain links to third-party websites, applications, or services that are not operated or controlled by Lyquid Finance. This Privacy Policy does not apply to those third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you access through our platform.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our Services, applicable laws, industry practices, or other factors. We will notify you of material changes by email to the address associated with your account and by posting the updated Privacy Policy on our website with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of our Services after any changes constitutes your acceptance of the updated Privacy Policy.
